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The Land of Opportunity is an Online Destination

June 25, 2024

The land of opportunity is an online destination.

Let me explain.

We have all been told that location matters. 

Location, Location, Location. 

In fact, I had a personal narrative about where I had to live in order to be successful. 

Have you ever thought to yourself:

  • There are greater career opportunities located in certain cities and/or countries.
  • I could be earning more money if I lived somewhere else.
  • The opportunities that are available due to the network of people living in a particular place are greater than where I currently am. 
  • I can only do so well given the reality of where I live.

Growing up in Puerto Rico, I decided in my early early childhood that I needed to move to a place that could provide me with greater opportunities in my life. That place was New York City. 

And yet today….

I am living a life where my physical location has zero impact on the growth potential of the businesses that I work with.

Why?

I work for online businesses, specifically eCommerce direct to consumer brands. 

After ten years of working in at least some capacity online, it took a global pandemic for me to ask myself the following question:

Why should my personal physical location impact an online business? 

We live in a digital world, one that our parents sometimes do not even fully grasp. 

Our ability to connect and our access to data, wifi, text messages, emails, video calls, and social media has made our possibilities explode. 

And yet, so many of us are still operating in a narrative where physical location matters. 

This narrative makes you believe that you must live in a certain place. 

This narrative tells you that it is realistic to accept the conditions of your physical surroundings. 

This narrative blocks you from seeing what else could be possible for your life. 

Half of my family were immigrants. For my ancestors, the land of opportunity was a place. The land of opportunity represented growth, creation, and freedom. That was their reality. 

My reality today is that I live in Greece and over the past two years of living abroad, my clients based in North America have achieved over 520% growth in topline revenue. 

This has happened while I have been living in a different continent and operating in a timezone that is seven to ten hours ahead of them. 

Sure, I work online, but I have been working predominantly online for the past ten years and I never saw this as a possibility. 

What changed? 

I changed. 

I realized the power of presence. 

The definition of presence is:

The state or fact of existing, occurring, or being present in a place or thing. 

You see, it is my presence that creates opportunities, stimulates growth, and pushes new possibilities. It is not where I am physically located. It is where my presence is focused. 

Do you understand what this means?

It is my focus, my determination, my willingness to chart a new path that has led me to where I am today. 

And, this is how I know through experience that it is possible for you as well.

Living in our current world, we all have opportunities that did not exist for those that came before us. 

If we continue to think the way they thought, then we will continue to operate in an outdated model of our world that limits us. 

Am I advocating for living in a fully online world? No. 

Am I advocating for using the tools we have available to us in ways that the generations before us could not have imagined or predicted? Yes. 

Once you start to see that the land of opportunity exists in the online realm, all types of ideas will come to the forefront for you.

You don’t have to move to Greece in order to find greater levels of freedom. You can find them exactly where you are, if you focus your energies online. 

What sort of opportunities exist in the online sphere? 

  • Financial Freedom 
  • Location Freedom
  • Time Freedom 
  • Anonymity 
  • Notoriety 
  • Purpose
  • Growth 
  • Community

Basically anything and everything you can conceive of exists today online. 

This isn’t about the fact that I am a digital nomad and you could be a digital nomad as well. 

This isn’t about the fact that I moved to Europe and you too could move anywhere in the world. 

This isn’t even about my advocating for you to work in the online sector or for online businesses.

This is about examining your current narrative around location and how it either hinders you or provides you with flexibility. 

Does your narrative around your physical location add value to your life today or is it something to examine and deconstruct? 

And when you look around you at your friends and family, are they all operating within the same narrative regarding their circumstances and the possibilities they have available to them?

My narrative now tells me that creating growth for myself and my clients online is not only possible and achievable, it would be crazy for me not to take advantage of the freedom that it provides. 

Want to start a side hustle and watch it become a full time hustle? Do it. 

Want to create your own business and sell physical and/or digital products? Do it.

Want to monetize your interests and influence? Do it.

Want to work from the comforts of your home, the hours you want to work? Do it. 

It’s all possible and then some. 

E-commerce

Affiliate Marketing

Digital products

Dropshipping

Graphic design

UX/UI 

Copywriting

Branding

Paid Ads

SEO 

Social Media

Email Marketing

Web Design

AI 

Virtual Assistant

Customer Service 

Community Management 

Office Back Manager 

Specialist in a certain online tool such as Canva, Kajabi, Thinkific, or Tonic 

You get the idea right? The possibilities for online and remote work are literally endless. 

It is a new path. 

And in order to get on this path, you must examine your narrative about your life and what you believe is possible for yourself. 

I will tell you that working online is not all fun and games. It often requires a lot of self discipline, self focus, and a willingness to continue to learn and develop your skills and abilities. 

But then again, does that not sound like a fun and purposeful life?!

And, if the land of opportunity is no longer a physical location but an online destination, how could that change your life today? 

What would you do with greater financial freedom, location freedom, and time freedom? 

Here is how I would start to inquire within about my current narrative in this respect:

1) Do you believe that your opportunities are in any way limited by your current circumstances? 

I have children. I won’t be able to have location freedom. 

I have a job that requires me to show up to the office daily. 

I barely have time to myself, when am I supposed to learn a new skill? 

Can you really change careers in the middle of your life successfully? 

It might be that location freedom is not possible for you right now, but can you really know that at some point in the future it wouldn’t be a wonderful possibility for you to have? 

It might be that time freedom is simply too difficult for you to conceive of having given your day to day realities. And yet, those realities will change (everything does) and what if you could someday have more time freedom? 

2) Do you believe that the land of opportunity is a physical place? Can you imagine creating opportunities for yourself online? 

What if I could have extra money for my family? 

What if I could leave my job and support myself and my family all while working from my laptop? 

I want to travel. I want a new home. I want nice things. What if I had another way to support myself in addition to my current job? 

It often only takes asking yourself these questions and thinking about these possibilities and suddenly the opportunities start to show up around you. 

You can all of a sudden see what was invisible before. 

3) What do I enjoy doing? 

I like to organize myself and others.

I like to learn new skills.

I love to write. 

I would love to find a creative outlet that would also give me an opportunity to make more money.

I love to travel and wish I could do it more.

I love to grow and scale businesses. 

The key is to find things that you love and examine how they could be useful skills to leverage and/or develop in the online sector. 

I wish sometimes that I had been given a roadmap and could have discovered this earlier. 

And yet here I am. 

Now I get to be a resource for you on your journey to Self. 

The land of opportunity is at your fingertips. 

Use it wisely and go create more possibilities than what the physical and offline world shows you. 

For now, start by examining your personal narrative around your physical presence and location. 

And start to write a new one, on your terms. 

Why? 

Because you can. 

With love,

Marissa

The Narrative

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I’m *also* the secret force empowering e-commerce founders to have the courage to dream bigger and grow beyond their limits. Time and time again, I’ve seen how looking at business from a 360-degree standpoint has fostered growth— AKA, not just focusing on the few things you think you’re “supposed” to. Now, I want to help entrepreneurs like YOU create that same environment for growth, without the six-figure fee.

Founder of Through Experience & seasoned e-commerce consultant with roots in Puerto Rico, New York City, and Greece.

I'm Marissa Rodriguez

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