How To Audit Your Product Positioning To Increase ROI
Free, on-demand training
Before you spend money on ads or send another email, you need clarity on what you sell, why it matters, and how to make people give a damn so they buy.
In this free masterclass, you’ll learn the exact framework Marissa Rodriguez uses with eCommerce brands to map your messaging — so your ads speak to the right people, with the right offer, at the right time.
Host:
Marissa Rodriguez
As Seen On:
The Problem Probably Isn’t The Algorithm
If Your Paid Ads “Stopped Working”
Targeting the same, proven audiences
Offering the same discount codes and sales
Selling the same, proven product
Most eCommerce founders dive head first, straight to running ads or building email flows.
I’m all for quick action. Often, this approach works.
But at some point, things “stop” working.
You’re doing the same activities that have always worked before…
…but you’re just not getting a ROI.
I Know What's Happening
If This Is You...
During this 90-minute, on-demand training, I’m giving you the exact playbook I gave to my client, so you can apply it to your business, too.
The good news is, you’re not doing anything wrong.
The bad news is, you’ve fallen into the trap most eCommerce brands fall into as well.
I created this training to help get you out.
This playbook got them past the 7-figure mark + helped them scale to $30M in annual revenue – all making one simple shift that got them unstuck + finally seeing a ROI again.
“We saw a 1544% increase in revenue. She’s the Real Deal.”
— Marnie Rabinovitch Consky
We saw a 1544% increase in revenue. She’s the Real Deal. Marissa has been working with me and my brand, Thigh Society, for 3+ years and under her marketing leadership, guidance and team execution, the business has seen a 1544% increase in revenue between 2020 and 2024. The numbers are a testament to her skills and strengths.
Founder + CEO, Thigh Society
Over The Course Of 90-Minutes, I’ll Teach You How To Reverse-Engineer Your Campaign Strategy To Increase Your ROI
We’ll cover…
What A “Use Case” Actually Is + Why It’s The Missing Link In Most Campaigns
Most brands only market one use case, but your product likely solves more than one problem. You’ll learn how to identify those use cases and use them to unlock new audiences, angles, and opportunities for ROI.
How To Define Your Brand’s Value Proposition — Without Buzzwords Or Vague Promises
We’ll walk through a simple framework to help you articulate what you offer, who it’s for, and why it matters — so your campaigns have a clear, compelling message that cuts through the noise.
The 3 Questions You Must Ask Before Launching Any Campaign
Before you touch an ad or an email, these questions will ensure your strategy is aligned, your offer is relevant, and your audience is primed to convert.
Meet
Marissa
I’ve spent the last 20 years growing eCommerce brands from scrappy startups to multi-million dollar businesses.
My goal is simple: to help entrepreneurs & intrapreneurs scale with clarity, confidence, and support — so they can build eCommerce businesses that actually work for them.
We reached seven figures in our first calendar year.
Stafford Meyer
Founder + Ceo, Porte + Hall
“Marissa has been a vital component of the success of Porte + Hall since our inception. Her expertise in marketing, operations, logistics, data, and recruiting talent directly impacted our ability to both launch and scale quickly. We reached seven figures of revenue in our first calendar year of operations. As a start-up, the need to look at the big picture, mobilize quickly, and pivot effortlessly is vital. Marissa delivers on all these criteria and has been a joy to work with.”
She's got a proven track record.
Loretta Soffe
Retail Tech Exec, Former EVP Nordstrom
“Marissa is an ambitious brand builder, experienced e-commerce operator, and highly capable leader. She has a proven track record of identifying opportunities, solving complex problems and collaborating to drive breakthrough results. A rare entrepreneur with so much to offer.”
With unwavering dedication and unparalleled vision, she inspires teams to embrace a unique position that distinguishes them from their competitors.
Renata Black
Co-Founder, EBY
“Marissa is a versatile professional skilled in business strategy, marketing, operations, and brand development. She possesses a remarkable talent for identifying what sets a business apart and motivates CEOs to achieve their full potential. Marissa played a crucial role in establishing a subscription segment for my business, resulting in a significant 4.5x increase in valuation. A fiery passionate professional that breathes life into whatever she touches.”
Here’s What You’ll Walk Away With After 90 Minutes…
A clearer understanding of why your current strategy isn’t delivering ROI — and exactly what to do about it
A practical, proven framework for defining your use cases and value prop — so your campaigns are set up to perform
A messaging map that shows you what to say, who to say it to, and where to say it
A strategy that helps you make more money from the product you already have — without changing your offer or increasing ad spend
Confidence in your next move — whether that’s launching your next campaign or optimizing what’s already live
You Deserve To Get A ROI In Your eCommerce Marketing
I’ll help you audit your messaging so you can increase your ROI – in just 90 minutes.
If you’re ready to feel confident that every dollar spent is moving you forward + want to know your message is landing with the right people — you need to watch this training.
You’ve done the hard work of creating a great product.
Now it’s time to make sure your marketing is built to match.
