Free masterclass

Maximizing ROI:

Preparing a winning strategy for paid advertising and email marketing

® 

Do this work before you invest money in order to unlock greater gains for your eCommerce business.

What you'll learn:

Discover why it matters when and how your products are used by different people. 

Learn how to separate yourself from the competition and effectively highlight what you do that is better and different from the rest.

Why do I focus on audiences and not users? And, how can you get the most out of mapping out your audiences?

Understand the most important message you have and who it will resonate with.

Having the right visuals to go with your message and positioning is mission critical. Gain clarity on how to achieve this.

Are you ready to maximize your return on investment and ensure you are set up for success in paid advertising and email marketing?

about me

Hi there, I am Marissa Rodriguez, founder of Through Experience and a seasoned eCommerce consultant and growth accelerator. 

I’ve driven $100 million in eCommerce sales, have launched several direct to consumer brands that have hit seven figures in their first year of operations, and have scaled online businesses into multiple 8 figures in annual revenue. 

What my clients say

We saw a 1544% increase in revenue. She’s the Real Deal.

“Marissa has been working with me and my brand, Thigh Society, for 3+ years and under her marketing leadership, guidance and team execution, the business has seen a 1544% increase in revenue between 2020 and 2024. The numbers are a testament to her skills and strengths. DTC marketing is like the wild west — you don't know who to believe, it's ever evolving, and there's so much contradictory advice. In addition to years of experience, Marissa has an innate understanding of the digital realm and knows how to cut through all of the BS. She's able to keep you focussed on the things that matter instead of distractions, and her approach to testing and iterating is unmatched and hard to find. She's a constant learner, always staying on top of trends in direct marketing so as to be able to orchestrate strategies and campaigns in untapped areas of the digital landscape.

If you're hesitating — don't. I had interviewed several other so-called DTC experts prior to meeting Marissa and she's The Real Deal. Without a doubt, I wholeheartedly endorse her services to any business looking to unlock growth and success.”

— Marnie Rabinovitch Consky, Founder + CEO, Thigh Society

We reached seven figures in our first calendar year.

“Marissa has been a vital component of the success of Porte + Hall since our inception. Her expertise in marketing, operations, logistics, data, and recruiting talent directly impacted our ability to both launch and scale quickly. We reached seven figures of revenue in our first calendar year of operations.

As a start-up, the need to look at the big picture, mobilize quickly, and pivot effortlessly is vital. Marissa delivers on all these criteria and has been a joy to work with.”

— Stafford Meyer, Founder + CEO, Porte + Hall 

She’s got a proven track record.

“Marissa is an ambitious brand builder, experienced e-commerce operator, and highly capable leader. She has a proven track record of identifying opportunities, solving complex problems, and collaborating to drive breakthrough results. A rare entrepreneur with so much to offer."

— Loretta Soffe, Retail Tech Exec, Former EVP Nordstrom

We saw a 4.5x increase in valuation.

“Marissa is a versatile professional skilled in business strategy, marketing, operations, and brand development. She possesses a remarkable talent for identifying what sets a business apart and motivates CEOs to achieve their full potential. With unwavering dedication and unparalleled vision, she inspires teams to embrace a unique position that distinguishes them from their competitors. Marissa played a crucial role in establishing a subscription segment for my business, resulting in a significant 4.5x increase in valuation. A fiery passionate professional that breathes life into whatever she touches.”

 — Renata Black, Co-founder, EBY

©2025 Through Experience.