In 60 minutes, I'll walk you through the exact audit I run on every brand I work with. Live, on screen, on a real website. The same framework I've used across $135M+ in DTC revenue.
Bring yours. We're going to need it.
The website audit framework I run in the first week with every brand I work with, live on screen
What a converting homepage actually looks like above the fold and what most founders get wrong
How to audit your own homepage in real time while I do it live on a real brand
Why your website conversion rate matters more than your ad spend and the benchmark most founders don't know
What the data actually shows about AI and eCommerce and why it makes your website more important, not less
Live volunteer audits — real homepages, reviewed in front of the room
For 10 years I worked inside DTC eCommerce brands as a fractional CMO and COO. Not advising from the outside. Inside.
Running campaigns. Fixing websites. Rebuilding strategies. Watching what actually moved revenue.
That's where the $135M came from.
The fundamentals don't change when the tools do. Your website still needs to convert before your ads can compound. And most founders are investing in everything except the thing that makes all of it work.
That's what Wednesday is about.