Free, on-demand training

How to Audit Your Product Positioning to Increase ROI

Maximizing ROI:

Register Now

Join A Community Of 7 + 8-Figure Entrepreneurs To

Reach The Next Level Of Your eCommerce Business – Faster

Apply Now

Through Experience is a global community for ambitious eCommerce entrepreneurs ready to learn and scale – through access to our database of eCommerce experts + 1:1 mentorship tailored to your business.

Applications Open For Q1 Enrollment

As Seen On:

The Fastest Way To Grow Your DTC Business Is To Surround Yourself With Mentors Who Know What They’re Doing

We guide you through a proven 12-month process designed to future-proof your eCommerce business by aligning your goals, streamlining your operations, and driving revenue growth that lasts.

DTC Operates Different From Any Other Industry On The Planet

Before You keep Scrolling, Know This...

Apply Now

$125M+

in DTC revenue generated

4.5x

average increase in brand valuation

1544%

growth over
36 months

$1M+

in eCommerce product launches

We Give eCommerce Founders the Exact Systems They Need to Scale

We’ve achieved these numbers because our program is centered around the kind of strategic mentorship and community we know is a non-negotiable for eCommerce brands looking to scale.

Think: Tactical. Focused.
Built To Move The Needle.

Our eCommerce Systems Work
Best For Founders Who…

Are Ready To Scale To The Next Milestone

Want To Make Their First Million

Have Hit A Plateau + Want To Get Unstuck

You’ve hit 6, 7 — maybe even 8 figures. Whether you're at $1M or $10M, you know it’s time to level up with strategy that scales.

You're entering the market seriously — with capital, conviction, and a bold goal: hit 7 figures in your first 12 months.

Growth has stalled. You’ve outgrown duct tape and need systems, strategy, and structure.

Here’s How We Do It

Customized Action Plan

Private Mentorship Sessions

Live Group Coaching

Walk through our signature roadmap tailored to your business, goals, and growth stage.

Receive hands-on support from one of our experienced eComm mentors.

Join monthly calls with Marissa to get guidance, accountability, and personalized strategic insight.

Proven Curriculum

Unlock our proprietary templates, checklists, and training material designed to simplify execution and speed up results.

Peer
Community

Specialist Masterclasses

Connect with other eCommerce entrepreneurs & intrapreneurs for shared learning, feedback, and support.

Deep dive into the most important areas of your business — taught by our vetted industry experts who have driven results in their fields. 

Slack
Support

Sustainable
Systems

Receive day-to-day support from your mentor via Slack to keep you moving through roadblocks and accountable to your goals. 

Set up repeatable workflows using our signature systems across your marketing, ops, and team so you can scale with maximum confidence.

We’ve Generated Over $125M In eCommerce Sales & Want You To Be Our Next Case Study

“We saw a 1544% increase in revenue. She’s the Real Deal.”

— Marnie Rabinovitch Consky

“Marissa has been working with me and my brand, Thigh Society, for 3+ years and under her marketing leadership, guidance and team execution, the business has seen a 1544% increase in revenue between 2020 and 2024. The numbers are a testament to her skills and strengths.

DTC marketing is like the wild west — you don't know who to believe, it's ever evolving, and there's so much contradictory advice. In addition to years of experience, Marissa has an innate understanding of the digital realm and knows how to cut through all of the BS. She's able to keep you focused on the things that matter instead of distractions, and her approach to testing and iterating is unmatched and hard to find. She's a constant learner, always staying on top of trends in direct marketing so as to be able to orchestrate strategies and campaigns in untapped areas of the digital landscape.

If you're hesitating — don't. I had interviewed several other so-called DTC experts prior to meeting Marissa and she's The Real Deal. Without a doubt, I wholeheartedly endorse her services to any business looking to unlock growth and success.

Founder + CEO, Thigh Society

“We reached seven figures in our first calendar year.”

— Stafford Meyer

“Marissa has been a vital component of the success of Porte + Hall since our inception. Her expertise in marketing, operations, logistics, data, and recruiting talent directly impacted our ability to both launch and scale quickly. We reached seven figures of revenue in our first calendar year of operations. As a start-up, the need to look at the big picture, mobilize quickly, and pivot effortlessly is vital.

Marissa delivers on all these criteria and has been a joy to work with.”

Founder + CEO, Porte + Hall

“We saw a 4.5x increase in valuation.”

— Renata Black

“Marissa is a versatile professional skilled in business strategy, marketing, operations, and brand development. She possesses a remarkable talent for identifying what sets a business apart and motivates CEOs to achieve their full potential. Marissa played a crucial role in establishing a subscription segment for my business, resulting in a significant 4.5x increase in valuation. A fiery passionate professional that breathes life into whatever she touches.”

Co-Founder, EBY

Who’s Behind Through Experience?

I'm

An Entrepreneur Who’s Actually Scaled.

Marissa

I’ve been in the eCommerce pressure cooker, and I’ve made it out with clarity and systems that work.

I’ve built and scaled eComm brands across fashion, wellness, CPG, and lifestyle — with over $125M in eCommerce only revenue under my belt.

I’ve launched from scratch, cleaned up operational chaos, scaled teams, negotiated with suppliers, revamped product offerings, rebuilt backend systems, and grown brands that weren’t supposed to make it.

There’s nothing about your business that could surprise me and no problem I haven’t fixed before. Let me give you the exact playbook you need to install in your business - so you can reach your goals faster.

Free, On-Demand Training

Maximizing ROI Masterclass

Before you spend another dollar on ads or email, let’s make sure your strategy is actually set up to convert.

In this free training, you’ll learn the foundational pieces every eCommerce brand needs to dial in before launching a campaign. Walk away with the clarity you need to make your next campaign your most profitable one yet.

Download - Free

Frequently Asked Questions

What Is Through Experience®?

What Is Through Experience?

Through Experience is a digital training + community platform for eCommerce founders, founded by Marissa Rodriguez who combines proven strategy with hands-on mentorship. With nearly two decades of experience and $125M+ in sales generated, we help brands grow faster, smarter, and more sustainably — without relying on Amazon, wholesale, or retail.

Who Do You Work With?

Who Do You Work With?

We support founders at every stage of the journey — from new eCommerce entrepreneurs who want a rock-solid foundation, to 7 and 8-figure brands looking to scale with expert support. Whether you're just getting started or ready to optimize what’s already working, there's a path for you here.

Will I Get Direct Access to Marissa?

Will I Get Direct Access to Marissa?

If you're inside The Excellerator™, you'll work directly with your own eCommerce mentor through a private Slack channel, 1:1 coaching calls, group calls with Marissa Rodriguez + our network of specialists, and a personalized strategy for your eCommerce business. In our self-paced programs, you’ll still learn Marissa’s exact frameworks — drawn from years of real-world results — to implement in your own business.

How Soon Will I Start Seeing Results?

How Soon Will I Start Seeing Results?

That depends on your offer, your traffic, and how quickly you implement what you learn. That said, most clients see clarity and traction fast — because our frameworks are designed to simplify your strategy, remove distractions, and help you focus on what actually works.

What Makes Through Experience Different from Other Programs?

What Makes Through Experience Different from Other Programs?

We don’t teach theory or general “online business”. We’re laser-focused on eCommerce strategies that work. Everything inside Through Experience is built from real-world results: over $125M in revenue, 1544% growth for one client, and multiple 7-figure brands launched from scratch. 

What’s the Best Program for Me?

What’s the Best Program for Me?

It depends on where you are in your business.

  • If you're just starting out and want to build a solid foundation, The Ecommerce Trifecta™ is your best first step.
  • If you're already generating consistent sales and want to scale sustainably, The Excellerator™ is our high-touch, 12-month mentorship experience.

Still not sure? Send us a message and we’ll help you find your best next step.

Can I Learn from You for Free?

Can I Learn from You for Free?

Absolutely. We share practical, no-fluff eCommerce advice through our newsletter and free live workshops. It’s a great way to start learning our frameworks and see how we think before joining a program.


Get Weekly eCommerce Tips That Have Helped Brands Scale To $125M+ Sales

Join 15,000+ eCommerce founders getting sharp, no-fluff strategies in your inbox. One powerful email a week — built to help you scale smart.

free, weekly newsletter

Applications Now Open For Q1 Enrollment

Submit your application, today!

Apply Now